vbt
Staff member
VB: Sega is also going after the core audience with games like House of the Dead: Overkill and Mad World. How are consumers responding to those Mature-rated titles?
SR: House of the Dead has done very well and has absolutely met our expectations. The first set of data for Mad World is very encouraging, as well.
VB: Do you see franchise potential for Mad World with sequels?
SR: If it resonates with the audience, yes, we absolutely want to make that into a franchise. I think itâs unique, and there are many aspects of that game which are sort of pushing boundaries. And itâs just great fun.
Source : http://venturebeat.com/2009/04/06/sega-shows-off-next-big-olympics-game-and-targets-wiidsi/